Purva Aggarwal

00:03 So, welcome Purva. Such an honour having you here, thank you so much for taking time out. And being here with me. 00:10 Purva: It's more like my pleasure. And I definitely enjoy your company. So really happy to be on this podcast and sharing this with other people, because we've had good conversations before. 00:19 Gaurav: Yeah,oi I always admired our conversations while we are enjoying our meal and enjoying the dosa that we enjoyed together. So thank you for your time, your wisdom, your ability to share those stories and experiences. And with that the gracious that you are. So lots and lots of gratitude. 00:42 Purva: My pleasure to you. And thank you for the company. I'm really excited for this podcast, and I hope there’s something meaningful for everybody who's listening. 00:52 Gaurav: Know, I'm sure you will create the magic. And as I said, I'll be very happy to be a witness to that. So, Purva let's dive into this conversation. Would love to hear, you know, I personally believe that the initial years of one's life play a very vital role in helping that person become who he or she is. Just curious, what are those few episodes of your life, which have helped you become who you are, the entrepreneurial, the go-getter, the proactive, the kind-hearted person that you are? 01:30 Purva: Thank you, I think that's really nice of you to say. Most of my initial life and I would say is, and what forms me comes from my experiences in school, experiences of you know, being brought up in a very, very warm environment, by family, by your caregivers. And definitely for any individual, I think the formative years are extremely important. Because they shape you those experiences shape you. And in the end, I think, not even in the end in continuity in fact, you are a sum of your experiences and inexperiences both. So a lot many things, I have grown up in a very middle-class family from them in, and one way parents aspire you to have the best education. So I was in an international school, where they would make ends meet to have me and my sister go with that education. And while I was in high school, very proactive, always involved in co-curricular as you would see me on the stage, we'd always have a bunch of friends around. And I think that has been me, right? And most of my family have been people who would go out would explore the world. And I think those experiences will also help me because you would get friends at home, who we would host from all over the world. Learn to know what a global perspective is, while you're very young, and learn about different cultures, different backgrounds. Definitely, at a very early age, I think I was in 10th class when I started working, in fact, and that was because you know people outside take you for not I mean, ageism is not an issue, it takes you to your skills. So I remember making presentations on PPT for busy people, and then getting my pocket money. Eventually, my cousin's went to study abroad. And then I would do their homework very cleverly, in India, and charge them in dollars and enjoy the conversion ratio. So one assignment I remember still, I used to charge $100. And very smartly, I would call up just dial because you know, you press two, eight times, and then you get a tutor on call who you could pay 2000 bucks to get the assignment and 8000 bucks at that time used to be my profit. And I would give that assignment back to people overseas. That has been me very entrepreneurial. 03:54 Gaurav: From the very big it self. In right or wrong sense. It was a pocket money Yeah, yeah. So you know, from being entrepreneurial from the very early stages of your life to seeing what it means to be born and brought up in lower middle-class family, as you mentioned, pardon me for my language, not lower. You said very middle-class family. So Go ahead with that, to finding your path and getting education in London. The journey continued and a couple of years back, you started your entrepreneurial journey formerly, would love to double click on that. But I would love to understand your exposure to money. Because as an entrepreneur you spoke about, you know, charging $100 and dialing, just dial. I'm sure something would have happened before that as well. That would have exposed you to the complete concept of money. Interesting. Tell me more about that. 04:53 Purva: I don't know how I figured out that you could outsource your get it from overseas. I think that a lot of companies use this model. But my experiences of money know when I'm going back right now. And it's tough to think about it like this. But definitely, I always had a good luck. And that's where the good begins also, you know, I've seen those things. And now that I see my nephew, and I see younger kids today, we're very different, you know, pandemic, babies, etc, there is a difference that I noticed. You know, for our time, I still remember there used to be a concept where mom would give us 10 bucks and would say, go out and shop. And you would go out and get bread, it used to be for eight bucks, two rupees used to be left with you, and you would not give it back to parents and you would put in your piggy bank. So I think money experiences for me were if I remember, my first step was from that, and you know, that's your jaidad. That's your wealth. It's something you're possessive about. And I still remember not being very comfortable and giving it to a bank, you know, when you're very young, and people would explain you this, but you wouldn't want to listen. But I was very aware, my father comes from a finance background. And he wanted to raise daughters who understood Money and Finance. Because in the end, it's a life skill. And very often lots of people don't realise it, even with having to, you know, go for education overseas in my master's. And I still remember I was selected to be in Narsee Monjee, which was a big deal in my undergrad. But I said, I said, Maybe I don't want to do it, I'd rather go for Delhi University, which is currently on the market, but maybe look at masters when you know the world slightly more, and you're ready to go. And that's still came from an education. Right. And even entrepreneurship is a different decision. In all true sense, I think my parents have been very, very supportive of raising kids who understand that life scale, who value it. And over the years, I think, you know, far from being aware, and, I think, proactive in that field, where I think I was an undergrad, doing exams, where I was certified by the National Stock Exchange of India, to being that aware, financially. And now I think, trying to change the narrative, because I realised that most are in India is in the next five years, we'll have the most number of kids. And it's a very different world for them right now. And so experiencing money, and rather not even seeing it. 07:17 Gaurav: You know, interestingly, you're talking about parenting, and my personal limited experience of parenting, having exposed to different parents who are parenting their children at different stages of their lives. And yet to define parenting in the best possible ways that goes well with everyone. Very curious to understand from you, Purva, what is it that they did or didn't do, that allowed you to tap into your gifts, your talents that you have been able to utilise today as well? For sure. 07:51 Purva: If I think about it, right? Parenting has no definition mean trying to define parenting, I think there is no one size fits all, everybody votes for the first time, right maybe for the second time or third time, whatever it is. But every time the journey is very unique. It's never similar from at least what I've read and dissected scientifically, I really understand that. It is so much not one size fits all, because it depends on where you come from, what your background is, what kind of economic status you have, what your nutrition is, where your geography-based, so many things that would you know, be factorial to what parenting as an experience would be, you know, your personal relationships as a family factor. So there is never a standard, which you can set with parenting, it has to be customised. And it will always be customised because it's a reflection of how you'd like to raise your child. On and off, I think what made me to who I am today, I also come from experiences where, you know, my parents have always been the one who would like to empower you in the direction and then also push you in the direction. So clearly remember, I think my father standing always as a backbone, my mother standing as a backbone in terms of asking us to go do and fulfil whatever you want to believe in. And not just that, but then push us towards the fact that you know, if you're going through an experience, you're coming back with valuable reflections. And I think that definitely helps and no more do I see parents and younger parents who I innovate for, at all coming from the CBSE curriculum mindset, etc. Right? Now, I believe, and especially the new parents, that I observe, are very open to letting children evolve to find their path and in fact, be non-bookish enough to lead to curate knowledge and curriculum for their kids, right? We're learning or, you know, at home learning or going beyond the curriculum is recommended by school is often encouraged by parents today. And why so that I think about it. And what is the difference between these two generations, I believe is the axis where the current generation of parents, mostly millennials, I would say, are all social media users are all lives paycheck to paycheck, are all themselves in a very busy format and nuclear setups. And, to my understanding, they also understand that you know, parenting now should be very open liberal, as well as in a situation where it's also easy and convenient for them. Right? Because it's a very, very different world altogether. When it comes to tech involvement, 10:43 Gaurav: Just out of curiosity, just to take a deeper dive into your life, if you may Purva, who are you closer to mom or dad? Am I audible? 10:59 I think yes. Now, 11:01 yeah. Just to take a deeper dive into your life, if you may, who are you closer to mum or dad, Oh both were 11:10 two different reasons. I’ve been a very clever kid, I definitely know who to go for, for what reasons and that is what everybody in life. So you know, if it has to be about gathering personal emotional strength, and definitely my mother would tell you to be stronger to be an iron person. And you know, we out there bold and strong and to find a very intelligent, intellectual understanding of how to deal with situations, I think my father, and then there are other people in my life as well. We're close friends and family, who are I would say, consultants on different tracks of life, I would say no single person. 11:46 Gaurav: So let's say the next four minutes is a tribute to your father. What would you convey to him that you have not conveyed, an episode from your life that you're so grateful for, for your dad, four minutes tribute to your father. Over to you. 12:07 Purva: That would be really, really nice, I would have never thought of it like this. And either we paused in life to reflect and thank, but I think thank you can, you know, the four minutes will be all about gratitude, because I've seen him. And he says this often not you know, and when they say that, you know, mothers generally take you in the nourish you for nine months, and then they raise you, whereas I think it's not the nine-month journey for the father is always in in years, trying to make sure that you are well nourished, and well kept, I think for my dad, I've always been, you know, the, the girls have definitely, in these four minutes, offer gratitude to him. And I think would, you know, thank him for every night that he has made hard, and he's not slept well. In trying to make it better for me and my sisters, I think there's a lot of gratitude that goes by gratitude, to be able to keep aside all of those aspects and still be a very, very happy person around us to never let that come in front of the family. So I think that has been him, it has been that bottom part of him but also a person who has been very, very, I would say, open out of his own minds, and comfort to let us go and explore the world. So if I wanted to probably, if I would say not very far, but live from Delhi and Gurgaon for a few hours in peace of mind to focus better, he would always be supportive. So the fact that you will let you take your own decisions, and then in all his comfort, whatever, and however he could back, me and my sister that has been his way. And you know, the best part I would say is he’s not stop you from making a mistake. And that is the beauty of parenting. Right? He is not an overly protective Father, he is somebody who will let you make a mistake, but not be enough that you fall down hurt. He’ll always be able to back although they're 14:07 standing next to you and yet will not be overprotective. Yeah. And always will go through sleepless nights and make sure that you are sleeping in comfort. Picking up another chapter of your life. A couple of traits that you see in yourself, that people appreciate in you, people admire you for and you know, that's a gift from your mother to you. 14:32 Purva: Oh, I think boldness I'm not a person who would think on what the world thinks. But rather, you know, go for what I believe. So even you know, for example, the Shark Tank episode where you know, there is an innovation that you were trying to build and then there are some people don't believe in you and don't believe in you on national level right? The fact that it never deterred me, right because I would understand what is in between the lines for them to be reacting that way. And you know that comes from My mother, she never ever lets us, you know, succumb to what the world would say, though there's a lot of about her where she would definitely succumb to society and what society would say, I would say any Indian parent, but in general, not let you ever put your potential down or your thoughts down. But stick to what it is. So I've never ever when I mean, they say that stereotypical parents don't ask men to cry, I've always had my mom saying, as a girl, I should never see you crying, you should be stronger than anybody else. So she would definitely not mind a man cry, I would say, but never ever see. So she always says that, you know, girls should be tougher, they should be much tougher in the world, because it's a tougher word for women. So I think that acknowledgement, to see strength. And I think that's something that I offer to anybody around me and everybody around me, especially if you're a woman in different facets that where India is. I think we have to be much tougher. 16:02 Gaurav: Yeah, like mother like daughter. You know, every time when we talk about Mother, I think what I have learned from my mother is her ability to be grateful to the world. And I often use this word Shukrana very, very often, I'm sure you will have heard me using that word. I think that's what I've learned from my mother. The dignity, the patience, that resilience I've learned from my mother. And on the other hand, there are certain times when I get into arguments with my father, for the different ways of looking at the world, from where he looked at the world when he was growing up, from where I look at the world. But I think the basic values of making sure that I need to respect human being for who he is, rather than what he does. The basic values of giving generosity, kindness, maintaining relationships, I think that's what I've learned from my father, you spoke about Shark Tank, you spoke about being bold, we would be clicking and clicking into that world as well. But before that, would love to hear from you. What were those different terms that you took before you enter the world before you entered the ocean of entrepreneurship? The other day, you were talking about picking up a couple of jobs, both in India, and in London, would love to hear your experiences of being an employee before you started creating employment for the world. 17:36 Purva: Yes, I think and I'm very fond that I mean, I'm very glad that that experience came about. I started very young to work, I think, and I was very excited to do internships. My first internship was at BDO, which back then used to be the seventh largest, I don't know what the ranking now is the seventh largest accountancy firm in the world, and they were just hopping up in India. So they were just doing the third expansion. And India was on their cards. And that was a very, very small setup. When I joined them, I think my vertical had 15 people to when I left after one and a half, two years, two years, I think working in BDO, we were almost 200 People in risk division, I was working in Risk Advisory. And having said, so it was a very good time to consult. And very early in my life, as in the first two years of my undergrad, I realised that big companies, huge companies, who are leaders in their industries, are all the same from the inside, there are these few processes, these few things about all of them, that trade might be different. But overall, if you look at the systems, the processes, the controls inside, they're all the same. And I could look at it from the angle of risk very early, from audit from looking at from, you know, testing and designing control systems and processes. And that was my formative or first step, you know, and at that time, I was also simultaneously studying doing certifications and finance. And I realised that you know, there is a step beyond this. And I remember clearly when I was going for this internship, my father telling me, I'd like you to come back with three answers. I don't remember the third question but the two were, how far you want to go in finance and how vast is finance and where you want to go. And what kind of appetite in the end you have in terms of your leadership ability. You know, where in the hierarchy you'd like to say it's okay for you. So, three things, first, understand the breadth, the length and then your hunger. And I realised very fast that I would like to go more front facing. So I picked up management consulting, consulting, took my pivot, started putting up international desks for a management practice and was working with International Trade Council of India. And that international exposure then I was like, I want to be even more frontline into strategic decisions for companies and I decided to do my investment banking masters in London. And it was great because I was now back to the academy setup, redeeming myself from all the work environment that I'd had rigorous years of consulting in Gurgoan and working there. So yeah, I think when the academy bid came was very interesting, because I started enjoying it to a level where, you know, there was a dean Award, which would come in gold, and, you know, some sort of awards, etc, always happening in university, and you're always there on the front side, to then getting the right to work in UK for a private equity investment advisory company. And at the same time, I would still not wait, you know, if it's a December break, I'd go to Canary Wharf or find a tech company, I still remember a company of VC who was trying to do VC tech, and consulting for them working for them, still finding time I realised that, you know, one of my things I'd like to do in life would be to write a book, but not write a book for the heck of reading a book, but writing a book, which would be a value. So in my free time, I think in the pandemic, I also reached out to a couple of editors and see if I could start learning how to read in between the lines and finance, and also have the chance to get all of the news first. So I joined a publication, which was for institutional investors and started writing there and private equity. For the fact that I want there was a larger goal to start understanding how to write, per se. Yeah, I think a lot many things are in between also, then the pivot was when my professor recommended me to join Kairos. He said about this programme, and there was enough curiosity in my play, to go and see if I would be in that niche community of young people who would get trained to, you know, look into impacts problems and situations in the world. And I think that there was a brainwashing that was done in the programme, where the best people came inside talking to us about big problems in the world, and how we could think about scale and start thinking about change. And from 70 pager, which 22:09 Gaurav: And that was the defining moment of your life. 22:13 Purva: That was the pivot. 22:16 Also, you mentioned and, and, of course, we will get into that space, because that's extremely important when you spoke about Kairos last time, or when you're speaking right now, as well, I could sense that how that has played a very vital role. But I'm also curious is, because last time you mentioned that you joined all these organisations, you approach all these people to understand how the industry works, how to read between the lines, how to write in the editorial columns, you joined different internships, to pick up the skill set in the trades and never for money. And you are building an organisation in the fintech? How do these two things connect, if they do. 22:55 Purva: Not for money, because there was a clear thing from my father, he would always tell me not to think about money, go and learn. I am very clear that as long as you're learning, you will definitely on money, trust me about that. And even so that you say, if you want money from me to continue learning, please take it because you know, rather you go to a school and pay for fear you go and learn experiential learning. And, you know, that's where, even when I joined BDO, I never asked them to pay me any stipend when it came to a level where I think as an undergrad student, I was thinking 15-20,000, it was a big deal for me. But I never asked for stipend, never did I ask for stipends. Or for salaries when I was in London or anywhere else. It's just that, you know, gradually comes. But the entire year I was writing those editorial columns, I never asked for a single penny. When I was leaving the last day, they said we'd like to transfer money to you. And then the pandemic, suddenly there were a lot of pounds coming my way, which were translating into rupees and coming into investment for good, good picky but never ever chasing money at all. In fact, as he is learning and then everything follows. 23:59 Gaurav: You know, also, as I'm just listening to that, how you picked up different skill sets, different traits, be it your relationship with VCs and working with them or your ability, your willingness, I would say to learn how to write and how to learn auditing and how to understand finances. It reminds me of what Steve Jobs said when he said that you cannot connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. And as exactly that's exactly what you're talking about that I never worked for money. And in some bits and forms and shapes. I can relate with that because I'm an engineer I started my journey after my MBA started my journey with a bank work therefore, that bank as a management training and very soon I realised that not what I want, said goodbye to them joined another KPO to work there for some time. That's not what I want either. And there came a time when I left everything before I got into coaching, Executive coaching. I used to host shows like a master of ceremony, I would go and jump on stages while somebody is celebrating the fifth anniversary or 25th Silver Jubilee, right? That was funny. And they will ask me, what do you do? And I will tell them, I'm an engineer. So what are you doing here, they could never understand. But today, when I look back, I can understand how they connect. And that's exactly what Steve Jobs said, that you have to trust in something your gut, destiny, life, karma, whatever you call it. 25:35 Purva: There, but I will also say one partner, there was a part where you professionally I will never ask for money, I will always follow up learning. But then in early in my life, I was also a person who would want money, but for you know, personal pleasures and go there, for example, for travel, etc. And that's what I would push my boss. So I remember clearly, you know, you're going and volunteering going and leading. So Jaipur Literature Festival, I think is Asia's largest Literature Festival. So going there, leading a team of 30 people and then later them realising that you were only 18 years old, and these are all 25 years old, who you were leading for the last three days. But I think all of those experiences, there was a part of them never asking for money professionally, but there are a lot of places where you would enjoy and build your soft skills, soft skills, hard skills, technical skills, I think they all come up and they shape who you are. So you asked me, there has been places where you know, just for I mean, money is very important, it's a life skill, like I said, so if it is for you to fulfil your personal goals or your professional goals in and all you will still require it in there will be a pathway to get there, it requires a comprehensive of wholesome approach about yourself, about your team, but your organisation either or, and no experiences go waste, whether it is about you building any sort of skill set, or competency. And that includes definitely soft skills includes, you know, in case of context of corporations and a brand or a culture, you know, while you would still have a business model, and there is what I will, I mean, there was a bias I would definitely see in VCs for that matter, right. But you come in you evaluate companies call li you based on projections based on number crunching based on a model based on industry analysis, competitive analysis, etc, etc. But I will always find an element missing in that evaluation, which would never define what the culture of the organisation is, what the quality of leadership is what you know, and trust me talk about companies or businesses who might have two or three things missing, and there might not be a 10 on 10, but still sail their boat and pocket to show because they have other qualitative factors, which are there. So I mean, I've been very vocal in the technical sense as well in the VC community while I was in London, etc, saying that, look, I know you you follow models, to park investments, but there is still a factor, which comes out of, you know, looking beyond statistical numbers. That is narrative, you can't do it all. And there's it's a difficulty to measure it. 28:25 I think that's, I think that is one of the most difficult challenges that the startup ecosystem is facing. We are talking about numbers, we are talking about data we are talking about, as you mentioned industry. So analysis, 28:41 Purva: you know Gaurav you will definitely only see it maybe if you had to see it as a number as part of goodwill. You know, if it had to be looked at in a balance sheet, you will probably find it there translating into something into that gap where it is looking at Goodwill, but when you go into valuations, etc, then you will remove intangible assets. Because then they won't have value there. So is there a bias and look at the fact that today, unfortunately, or fortunately, I would say the digital world, the economy is largely of intangibles, right? Where the first thing you can do is easily create brand assets and IP and the brand will be of really high value in the digital sense, because we're all tech first. But you take that value to a bank and you will not get a loan. Yeah, and that's the gap. That's the gap where I still feel that we there is there and there has been a podcast that I've done on this in fact, which I've never kept, but there are wising intangibles, intangible economy that has shaped but it's very difficult to value and it is actually very, very, very much money. 29:51 Gaurav: Yeah, yeah. So let's change the gears here. Purva would love to hear your experience of the defining moment that he spoke about, what was the scenario? How did you get into that? How did you seize the moment? How did you identify? That's a defining moment of your life? And how did you shift your gears to get into what you are doing right now? 30:18 Purva: That was so again, part of the pivot or the transition, entrepreneurship was never planned. The fact that I was in a perspective to you know, continue in a job and we do have a good career and investments are the B space to going for that programme, which is powered by Bill Clinton, Richard Branson, and they bring in a lot many talented people to deliver the programme. The factor has been that when, when I went there realise that, you know, while you're looking for prosperity in life, there's also passion. And then there's also purpose and then you know, things should be in the centre if you want to go for a good space, but that was not alright, I'm a person who then even when I took entrepreneurship took a calculated risk. I understood that there was a capital requirement to pursue an idea. And I realised that I could, if not put my own money or put a bit of a there's still a larger requirement that would need for, for me to sale, can I find the right partners who would like to go build it with me and I found the venture builders who like the idea, they're angels who love the idea and are convertible note was 200% to subscribe to even then realising maybe I'm not full time right now. And that, despite all of that, right, and the fact that entrepreneurship is a possibility, one thing was clear that let's pursue it in a calculated manner because you don't want to regret saying what if the, what if, if it turns out well, what if it doesn't turn out? Well, right. So both ways, for me, it was a very, very sound decision to understand that we have to go for it, and see if I find support for it. As long as there is support, there's ecosystem support, you're on the right path. And let's build and you understand a time when you need to take a full-time pivot. Now, when is that time and when how you get there, I really started gunning for feedback. Now I started going into competitions going into, you know, all of those events that keep happening and start sending my startup there just to see, not to see us win the prize money or to win an award, but just to get very intelligent feedback. And clearly, I think we remember, you know, being the only Indian startup in Sharjah as a finalist in UAE, for investment, of course, we don't get the investment but being there getting the right, you know, that was evidence, it was evidence where Japan covered us as next leaders 2021 Where people in Geneva were carrying to do an interview and talk about all of this success because you're on a you're on a concept stage, where yes, you have full, you know, somebody core building it with you, you have some angels to back you up. And then you know, you are reaching places same time around you're four months old when Shark Tank came in, you know, a random night that is filled the form and I said okay, let's have a look. And suddenly you are one of those 85,000 startups who applied on just an idea four months old. And that's when you realise maybe this is worth taking it full time. And this is the time you pivot because you don't want to regret saying what if you had not or had or you did it and that's how it has been exactly you know, it's been a year from that space. But to me, and I also recognise a bias here. So I know for a fact that women go through imposter syndrome. And I definitely notice it in me I'm self aware to notice it, where you want more validation to take that leap. And I remember doing a competitive analysis and seeing all the other people who were in this space, my children banking, you know, wallet and banking space. Were all men were really all etc. only two women one Marianna and Mexico Gergo. Henry's founder Louise Hill in UK, and nobody as a solopreneur you know, as an individual in this space, and I said, we're really modern. I'm hardly I'm 25 years old. I don't have a lot of experience I don't have it fair to say I want to make a FinTech neither do have capital, nor, you know, all the more it's a man's world entire banking. Do I really want to do it in the answer then? And like we said a lot about parenting was this is the reason why you should do it. Because this is the reason why you'll find all the support and you will be different. 34:32 Gaurav: Just let me just take one step backwards here. (delete gap a little) What led you to come up with this idea of good good pay? What was those scenarios that you have witnessed? What happened in your family that you realise that now, today there is a need for this idea? There is a need for this concept? And how did you come up with this name? Good, good reggae 34:59 Purva: Awareness. So awareness to see around you. I remember bringing a piggy bank for my nephew from London on this trip where it was my parents silver jubilee. And I gave him I thought it would be nice he started to learn numbers and all that stuff now he went around asking people to put coins in it, but nobody had coins because we are all on digital medium, etc, you know, and gods and all lot what but nobody's counting coins on you know. So, this is where for the first time I realise Okay, India's changed, and I was in my admin investment, I was in a research profile. So then I started putting my skills to work Kairos had gathered with design thinking with structures, so I never ever undervalue structures. I never ever undervalue frameworks, they definitely help you, you know, and decode a problem statement and find a solution. So, this is where that board when I went to observe my nephew, I saw that you know, there is a fact that he's not valuing money, that they start sensitivity, you know, the moment you ask for it, he wants things to get fulfilled. My comparison to my childhood was, you know, things were very different. And we were, wait, we would have some sort of delayed gratification then you hear stories from your parents saying, you guys were like this, hamara zamana was very different generationally, I realise everybody has experienced childhood very differently. But what is changed? Well, how did childhood change? And the answer is, it's technology that changed childhood. So my parents will talk about how they will go all the mile to watch a black and white film. 36:36 I love it. I love it when you say it's a technology that can change our childhood. What percent 36:41 right look at Entertainment now look at entry enter the future. So my parents would say that for them entertainment was on television, I will say entertainment for me was on iPod. And you know, all those new things were in on the internet, etc. For the new kids, you asked them, their entertainment is very different. And they are looking into VR AR and a lot of you know new stuff coming their way. So I think it's technology and the new generation today's the most tech supply generation and in human history, and a lot many things then came my way where, because of structure, etc, started unraveling this problem statement. And that's how we discovered Good Good Piggy and the name came, in fact, from observing again, you guys, how are parents and kids talking today? Where and how you build that gratitude and Shukrana in your life, right? So when you see kids coming in telling about something great they did in their life, for example, maybe they just coloured, right? And they come and want to share that with their parent. Parents today are super busy, maybe lost in their phone lost on social media, often busy work, lost in so many things that they would be, they just don't run and say yeah, good, good. Carry on. I heard this so many times, I would go and tell us either I did interviews of over 100 parents and ask them how do you appreciate your child? We say Good, good, good, good, good. Good. Good is a whole thing. Where when you want to appreciate the child, the only thing you're saying is good, good. And that's good, good. As long as a child is good, and can do to make the child good and in the right direction. And this that, of course, you know, it's time for piggy bank where you unlock pocket money when you're good. And that's how parents do it. Right. Ache bache bano then you will get this? And how do you define a child? I asked this tool of many parents what is a good kid to you? And you know, the answers are very simple. He doesn't make noise. She eats on time to sleep on, the very basics expectations that parents have a simple day for my for my father, I would be good. If I'm waking up early. Yeah, sleeping on time. And that's still late. It is true for him. So simple habits that make a good life. And that's 39:01 the interesting part is needed, the parents grew up, nor the children grow up, we all remain the same. Our parents tell us the same thing. You should wake up early, you should sleep in time, 39:10 you have good habits. He became therefore a piggy bank and a habit builder when you were learning 39:18 piggy bank and a habit builder. So tell us a concept for all those all those people who are listening to you for the first time they might not be aware of the concept that you have introduced the gift that you have offered to the world. What is this concept of Good Good piggy, 39:32 Purva: where we believe that you know as long as you're willing to give pocket money to your kids, and that should happen early because scientifically, money personality is set by the age of seven then if you're starting early, then pocketmine definitely should be around enhanced face where you know as long as you're building good habits, learning good things becoming a good kid. You're unlocking pocket money, a very common offline behaviour which we just moved online. And once you unlock that pocket money, it opens up the fact that you start learning money management now with this pocket money you can save you can budget you can you know understand that even spending online is spending, invest, go invest with your parents donate and overall understand the entire money management equation digitally because the future of money is digital and that's how you're supposed to use it I realise that money experiences with cash and digital are very different and to my nephew or to the new generation or like them to learn a digitally because you know, we're not going back on cash. Look at the world there's so many cashless economies in India today is a very, very, very big, cashless 40:37 progressive economy, when it comes to cashless, 40:39 etc, we are giving up two different worlds altogether. So that is a good side, there is a lopsided effect, which I'm happy to balance for the world and minor nations. That is make sure that children are adapt to understanding how to handle this equation digitally. And in during the process become good kids, whatever the definition is for parenting. 41:03 Gaurav: Yeah, good kids. And also as I'm listening to you Purva, while I remember our first conversation and when we spoke about this concept, I love the concept because you use this word called Future-ready, the question that we need to ask ourselves as parents as, as parents of niece and nephew. Are our children future-ready? Right? What's the relationship that your children have with money? What kind of impression are you giving to your children about their association with money? And what money can do or what it cannot do? Are we providing the necessary grounding the values beneath money? Is it just a way to earn not earn? Is it just a way to buy anything just because I've got money? Or as you mentioned? Am I learning what it means to make money? If it's money is if money is energy, then can I utilise that for the benefit for the service. So Purva, during our conversation, I still remember that you were enjoying Dosa and I was bothering you with all my stupid questions. And then you laughed. I still remember your smile. You mentioned that Gaurav Purva is different for the world. And she's very different in our family and for her friends, telling me the two sides of Purva that people in the household may not be aware of would love to hear from 42:24 I think the outside world sees a very interesting ambitious Purva who's a go getter, etc, there is a nut which gets cracked and lose when you're walking around with your people, because that's the balance right? There is a ying and yang and you need to have both and wiser over consumed. The fact that you know, quality relationships, a place where you can unwind and just be senseless, also helps you become I think sensible in the day or in the in the right company. So I definitely maintain that balance there are those people who in my life always say if we make a video and you make it public, people never imagined go viral. This is a elements side of Purva as well. And to be fair, I think is very important. Otherwise, you get over consumed, right. And I think those relationships, very good. Personal space and stable relationships give you that foundation to face a lot of externalities in your life. And a lot of it is this is my secret toolkit, I would say apart from your own spiritual practices or affirmative practices that keeps keep you on a positive level and keep balancing you. So I think it's very important and definitely you, you have a right to catch this right. And the fact that people should not overanalyze, there are both sides to everybody. And as long as you are, you know, on the front, strong and you know, going ahead, marching forward, I think it's great. It's good to keep both sides active. 43:56 Yeah, yeah. And just for the benefit of the people who are listening to you right now, I would love to let them know that the Purva, that you are listening to she was, she got introduced to the world of meditation, spirituality, silence, gratitude, Shukrana and the values that you get from your family very early in our life. And while they ask you so many questions around your family, your parents, your mom and dad is because in all our conversations about so much gratitude that you have to express for your parents, and if this podcast could be one of the instruments to share your tribute to them, why not? So thank you so much. Love to our conversation, love, the rigour that you bring in, love the courage, the boldness, the entrepreneurial streak, that you bring in everything that you do. Will be dialling the just dial that your style and earning $100 Or going to VCs and getting the funding for your organisation. Anything else that you may want to share as the last message that you may want to share with all the entrepreneurs irrespective of the gender irrespective of their nationality irrespective of the age that they are into what is your what would be the last chapter of your book that you will be writing. 45:17 I don't know what that would be on what topic it would be etc but I think it's a long way life is just started for me I don't know what my I still don't believe that there is that you know, life-changing moment or etc which is still happen I still feel it's a long narrative. And I remember hearing this from you right in the end you'd like to write in that is something that I heard from you that you know, whatever happened it was some it was a great journey right Maza bohot and you have absolute passion for it. And yeah, I think looking forward to that right and if it all any entrepreneur is listening for that key giveaway, My giveaway would be I see a lot many entrepreneurs who are doing so many things right, trying to make things easy, convenient, etc. I think overall, I just want them to pause and you know, once reflect that is for a larger good that give back to society and if there is no The answer is yes. And you are able to build that story for you then there is no stopping then you have to have resilience because you know, there is a larger, larger mission to life and I think larger mission will always keep you doing every spective 46:43 perhaps, as I told you right, on my epitaph it will be written Shukarana and below that the tagline would be Maza Bohot Aaya. So thank you for was such a pleasure having you here. 46:56 My pleasure. Thank you so much for inviting me and for sharing the chance to speak to your audience and to you know, tell my tale to them. I'm very, very happy. Thank you everybody else for listening.