Jules Goddard

Unpacking the notions of Self-ownership for practical application

Jules Goddard

Unpacking the notions of Self-ownership for practical application

Jules Goddard

Independent Higher Education Professional
London Business School

About Jules

Jules Goddard is the author of Uncommon Sense and Common Nonsense (Profile Books, in press); recent publications include articles on futuristic models of management (Sloan Management Review), experimental marketing (Market Leader), the economic crisis (Business Strategy Review), mismanagement and core incompetence (Labnotes), cost strategy (Business Strategy Review), a new definition of accountability (Interconnections), as well as a monograph on employee engagement, social media, and management innovation (CSC Leading Edge).

He has been a contributor to The Encyclopedic Dictionary of Psychology (Blackwell), The Complete Guide to Modern Management (Mercury), and Business: The Ultimate Resource (Bloomsbury). Over the last few years, he has worked with Professors Gary Hamel and Julian Birkinshaw to establish and promote The Management Lab (MLab) at London Business School, dedicated to partnering with chosen clients in the experimental pursuit of radically different ways of managing talent and organizing work.

Jules specialized in designing, directing, and teaching senior-level, enterprise-wide transformational programs for many companies, including one third of the FTSE 100; his special areas of interest are business creativity, strategic innovation, and leadership skills.

He taught MBA and Ph.D. students at London Business School, edited the London Business School Quarterly, worked part-time for J Walter Thompson as a member of their R&D group, edited The International Journal of Advertising, and set up The Planners Collaborative, a strategic consultancy.

He was the first doctoral student at London Business School (his thesis was on the mathematical modeling of brand choice behavior) and then emigrated to France to set up a construction company in the Dordogne restoring houses and chateaux, and employing 55 craftsmen.

After Wharton, Jules Goddard worked in advertising for David Ogilvy in New York, as a copywriter and an account director.

Take home these learnings

1) How to implement self-ownership in your life?

2) Different notions of self-ownership.

3) Defining and finding the meaning of success and purpose.

4) How to seize the moment for a better future?

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